A visual identity capturing materiality, organic form, and precise cuts across a series of sculptural seating objects.



Softy is a series of one-of-a-kind seating objects designed by Simon Stanislawski, defined by their distinctive material presence, organic forms, and precise cutting techniques. Each piece gains its character through the way the material is sliced, layered, and assembled, resulting in varied surfaces and structural details.
We developed the visual identity for Softy, including the logotype, translating the softness and physicality of the objects into a clear and reduced graphic language. In addition, a set of posters was created, each focusing on details of individual seating pieces. Rather than documenting the objects as a whole, the posters highlight textures, edges, and cuts, emphasizing the sculptural qualities and uniqueness of each piece.
The graphic approach complements the character of the collection, framing Softy as a series of carefully crafted design objects rather than functional furniture alone.