30 Grad is the customer magazine of Mühle, a third-generation family-owned shaving manufacturer based in Saxony. Beyond expected topics such as shaving, beauty, grooming, and product news, it explores modern leadership, diversity, craftsmanship, technology, origin, and sustainability. Each issue highlights people, ideas, and companies reflecting values shared with Mühle: family ownership, innovation, and responsible production.

We have been responsible for concept, art direction, and design since the first issue. With the launch of the online magazine in 2022, 30 Grad underwent a full redesign to work seamlessly across print, online, and social media. A new logotype, based entirely on 30-degree angles (German: 30 Grad), was introduced as part of the redesign.

A central element of 30 Grad are the product features. These editorial series are conceptually developed and executed in collaboration with photographers and 3D artists, ensuring that imagery reflects Mühle’s high standards of quality and craftsmanship.

The magazine is bilingual, with German as the primary language emphasizing the brand’s origin (Made in Germany), and English addressing international audiences.

Concept Director Franziska Klün
Editors Franziska Klün, Bettina Homann
Photo Direction Trine Skraastad 
Logotype Sascha Bente